Creating a Pitch Deck

This is an example pitch deck made for Trello. All the stats were pulled from public articles, and the team profiles feature people who write for Trello’s company blog

A pitch deck is a series of slides showcasing a business idea or product to a potential investor or customer. It is meant to provide visual support and evidence alongside a verbal pitch. So, what type of information should be included in your pitch deck?

Opening Slide

Content-wise, the opening slide is relatively simple, featuring the company name and a one-liner explanation of what you do. However, this is often the slide people see the longest while waiting for the talk to begin. You should make sure this slide:

Visually represent your company: Use fonts and colors that help people easily recognize your brand.
Tell everyone what you do: Regardless of background or experience, people should understand your company’s purpose from the one-liner.

Problem + Solution

Two of the most important slides are your problem and solution. If you can successfully sell the problem, people are much more likely to buy your solution. You also want to convince your audience that the market you're working in is growing and has potential.

Problem: What challenge is a group or industry facing?
Solution: How does your product solve this problem?

Your Team

Giving a brief background on the team can show why you're qualified to tackle this problem. Highlight relevant experiences that build credibility. Bonus: People connect more with an idea when they see faces and can relate to the team.